Email marketing is an essential component of a marketing strategy for any kind of business. It does not matter if you own a brick-and-mortar shop, or you sell your products via an e-commerce website. This marketing tool, such as Pinpointe, will allow you to better communicate with your customers, inform them about the launch of new products, attract them with customized offers, keep them updated with email newsletters, and much more. The most important thing is contact with your customers and by using mass email software you can apply an email blast service, send mass email or bulk email and create a drip email campaign.
What is an Email Marketing Service?
An email marketing service, like Benchmark, is an online platform or installed software that enables you to design and send out bulk messages or send mass email to your mailing list subscribers. This way you can better communicate with your existing customers and reach out to new audiences through bulk email. You can even do it through a drip email campaign. From the simplest email services that give you the basics, to more advanced tools, it is important to shop around to choose the best email service for your business.
These are some of the most recommended email marketing services currently available:
Types of Email Marketing Software
There are generally three types of email marketing software:
Benefits of Email Marketing
The advantages that come with a well planned and targeted email marketing campaign, or drip email campaign, are numerous. Combining a smart email strategy with a useful email program will give your marketing an extra boost. Below we outline some of the top benefits of email marketing software:
How to Choose the Right Email Service for Your Business
Trying to find the best email software for your business? Here are a few aspects to consider:
Finding the right online marketing tools or mass email software for a drip email campaign or to send bulk email can seem like a difficult task. Luckily, the best email platforms offer an unlimited number of messages and progressive pricing packages. This means that your bills depend on the number of subscribers. So, if you are a small business with a few hundred mailing list subscribers, you will only have to pay a small monthly rate. You can even find an email platform that offers free plans for those who need only a limited number of features. If you are unsure what your needs are, you can opt for a pay-as-you-go plan.
Setting up your account usually takes just a few clicks. In most cases, all you need to do is to just to enter your email address and choose a monthly plan. If you are not sure which is the right email marketing software for you, it is advisable you request a free trial. Some platforms offer free trials to all new users. Just be aware that they usually ask for your credit card details. This means that once the free trial period is over, you will be billed for the following month unless you cancel in due time.
Support availability is an important aspect to consider any time you purchase online marketing services, especially if you are a novice. Check if the email marketing software provider you plan to use offers 24/7 support via phone, chat, or email as well as comprehensive documentation. This is especially important when your marketing campaigns are time sensitive. You don’t want to end up not sending out your ‘Black Friday’ newsletter just because of a technical glitch you weren’t able to fix.
The best mass email software providers offer user-friendly interfaces, making it easy for anyone to set a campaign, send mass email and build appealing newsletters. Worried about HTML and graphic design skills? If you want to build your newsletter in HTML, you can certainly do that. However, it is best to choose a platform offering a wide range of templates and stock images that you could potentially use. Some of the best bulk email software also offer tools that test your messages for spam. They will warn you if your text contains words that might trigger red flags from email providers. After all, you don’t want all your beautifully designed messages to end up in your subscribers’ junk folders without an even remote chance of being opened. The best email provider services will even block your address if they detect any spam suspicion.
Your newsletter is designed and ready. You have even sent it to your list of subscribers with your mass email software. Now what? This is the moment when you are dying to know what your recipients think about it. Do they open it? Do they read it through? Do they click on the links and visit your website? Do they watch the video that you thoughtfully inserted? Finding the right tool for you means more than finding the best bulk email software.
Professional email marketing software offers you the tools to track results so that you can better understand customer behaviors. This allows you to set customized messages, as well as to A/B test your messages so that you can constantly fine-tune your marketing campaigns. Let’s say, for instance, that you want to find out which is the best auto-responder for your high-rolling segment of customers. You can set different options, compare auto-responders, and then make an informed decision.
Templates & Email Editor
One of the benefits of the best email services is that they generally come with an email design editor. Depending on your HTML abilities or access to a developer, you’ll want an email service that offers an easy-to-use editor, such as Sendinblue which offers a drag-and-drop editor. Do you need a newsletter creator? If you send regular email newsletters you’ll want to make sure the email software you choose have templates in newsletter format, and they should be customizable.
So, what are you waiting for? Picking one of the best online marketing services for your email campaigns is a cornerstone for any successful business, no matter the size or the industry. From beautifully designed newsletters to campaign tracking and auto-responder reviews, a professional bulk email software will offer you everything you need to move your marketing to the next level and help make your business succeed!