Pros & Cons
- Freshworks offers a rich feature set
- The platform is easy to use
- Automation tools help you avoid repetitive tasks
- Allows you to build custom reports
- Supports fewer integrations than other tools in its class
- Some businesses will need to upgrade to store more contacts
Plans & Pricing
There are three packages offered for Freshworks. These are the Growth, Pro, and Enterprise plans. Freshworks bills monthly and annually for its product based on the number of users on your account and the number of active contacts.
The Growth plan is $29 per user per month(billed annually) or $35 per user per month (billed monthly) and includes a 1000 contacts limit, which is upgradable. This plan also consists of twenty workflows, five sales sequences, organizing contacts via lists and segments, lead scoring, website tracking, and up to five complete marketing journeys.
The Pro package is $69 per user per month(billed annually) or $85 per user per month(billed monthly) and includes all growth plan features with higher limits and more. You’ll receive 3,000 contacts, fifty workflow automation, twenty marketing journeys, behavioral segmentation, and email campaign reply tracking, and ten sales sequences.
This package is $125 per user per month(billed annually) or $149 per user per month(billed monthly) and continues to expand on previous plans. You get 5,000 contacts, twenty-five sales sequences, and one hundred workflow automations, contact enrichment, one hundred marketing journeys, transactional emails, and deeper analytics.
In addition to the core pricing, you can increase the contact limit irrespective of the plan you’re on. It costs $100 for 5,000 extra contacts up to 25,000 total contacts then $75 for each 5,000 contacts up to 100,000 contacts. Any more than that is $50/5,000 contacts. Overall, the pricing structure of Freshworks can be competitive depending on how many contacts you have, users, and your base plan.
Freshworks combines an easy-to-use interface, great features, and a reasonable price point. The company was launched in 2010, featuring a suite of products focused on business communications. Some popular offers by the organization include Freshdesk, Freshchat, and Freshteam. Freshworks email marketing is a simple tool to help you get in front of customers with the right messages at the right time. It’s ideal for small and medium businesses that want to attract, engage, and close more leads.
Features and Functionality
Freshworks is a unified platform with many sales, marketing, and customer service features. It goes well beyond email marketing and includes interesting things such as workflows, sales sequences, SMS, and deduplication. Of course, the necessary email marketing features weren’t forgotten.
Drag and drop editor
Freshworks comes with multiple elements that can be dragged into the email builder to create compelling messages from scratch (or from a template). Options include videos, files, sections, images, buttons, and much more. Tweak different styles, fonts, and layouts until you have emails that reflect your brand and convert contacts into customers.
Device specific optimization
A large percentage of email sent to your contacts will be viewed on mobile devices. Ensuring your emails look good on desktop is no longer enough. Freshworks allows you to preview your emails on multiple devices and ensure they look great before sending.
One size fits all email blasts are no longer as effective as they used to be. In many cases, they’re detrimental to your email marketing efforts. Freshworks gives you the tools to send specific emails to different contact segments, customize the sending time, change subject lines, and more.
Deep email analytics
You have the standard information related to your email compaigns like open rates and CTR but it goes a step further. You can also view reports such as device open rates, times with the most opens, etc. You can even create custom reports to view your data.
Ease of Use
Freshworks is user-friendly – the interface is clean and intuitive, making it easy to find what you need. Most things can be accessed via the left navigation menu. The platform doesn’t have a steep learning curve – especially if you’re familiar with email marketing software. It wouldn’t take much time for someone to get set up and start engaging prospects or customers. However, there’s a quick start guide for helping users set up the most important areas, and several hints appear as you browse the platform.
When it comes to customer support, Freshworks offers several channels to reach its team. According to many customers, the company is very responsive to support requests and the reps understand the platform inside and out.
24/7 Help & SupportThe customer support team is available 24/7 but some channels have specific operating hours.
Phone SupportThe company maintains a customer support line that’s available 24/5. Several global locations have main lines that are available Monday to Friday between 9 AM and 5 PM.
Live Online ChatLive chat is available 24/7 to all users.
Video TutorialsThere are many explainer videos on the company's support center, and the YouTube channel has helpful tutorials.
FAQFreshworks maintains a comprehensive FAQ section for all of its products.
Community ForumThe company’s support portal also serves as an online community for customers. You can start topic discussions and create support tickets from one place.
BlogYou’ll find many useful articles on the company’s official blog.
If you want an affordable, lightweight email marketing platform with the features you need to succeed, Freshworks may be the right choice. A drag and drop editor, optimization for different devices, and custom reports make it a powerful tool for email communication. Additional features like behavioral segmentation, site event tracking, and a REST (representational state transfer) API support ensure you have all the tools you need to enhance your marketing efforts.
The developers of Freshworks have done a fine job making the software easy to use. Even for absolute beginners, the learning curve is manageable and most users won’t get stuck. The pricing tiers are sensible, and having an AI assistant is a nice bonus. All in all, Freshworks is worth checking out.