There are three packages offered for Freshworks. These are the Growth, Pro, and Enterprise plans. Freshworks bills annually for its product based on the number of users on your account and the number of active contacts.

Growth

The Growth plan is $29 per user per month and includes a 1000 contacts limit, which is upgradable. This plan also consists of twenty workflows, five sales sequences, organizing contacts via lists and segments, lead scoring, website tracking, and up to five complete marketing journeys.

Pro

The Pro package is $69 per user per month and includes all growth plan features with higher limits and more. You’ll receive 3,000 contacts, fifty workflow automations, twenty marketing journeys, behavioral segmentation, and email campaign reply tracking, and ten sales sequences.

Enterprise

This package is $125 per user per month and continues to expand on previous plans. You get 5,000 contacts, twenty five sales sequences, and one hundred workflow automations, contact enrichment, one hundred marketing journeys, transactional emails, and deeper analytics.

In addition to the core pricing, you can increase the contact limit irrespective of the plan you’re on. It costs $100 for 5,000 extra contacts up to 25,000 total contacts then $75 for each 5,000 contacts up to 100,000 contacts. Any more than that is $50/5,000 contacts. Overall, the pricing structure of Freshworks can be competitive depending on how many contacts you have, users, and your base plan.

Freshworks combines an easy-to-use interface, great features, and a reasonable price point. The company was launched in 2010, featuring a suite of products focused on business communications. Some popular offers by the organization include Freshdesk, Freshchat, and Freshteam. Freshworks email marketing is a simple tool to help you get in front of customers with the right messages at the right time. It’s ideal for small and medium businesses that want to attract, engage, and close more leads.

Freshworks is a unified platform with many sales, marketing, and customer service features. It goes well beyond email marketing and includes interesting things such as workflows, sales sequences, SMS, and deduplication. Of course, the necessary email marketing features weren’t forgotten.

Drag and drop editor

Freshworks comes with multiple elements that can be dragged into the email builder to create compelling messages from scratch (or from a template). Options include videos, files, sections, images, buttons, and much more. Tweak different styles, fonts, and layouts until you have emails that reflect your brand and convert contacts into customers.

Device specific optimization

A large percentage of email sent to your contacts will be viewed on mobile devices. Ensuring your emails look good on desktop is no longer enough. Freshworks allows you to preview your emails on multiple devices and ensure they look great before sending.

Email personalization

One size fits all email blasts are no longer as effective as they used to be. In many cases, they’re detrimental to your email marketing efforts. Freshworks gives you the tools to send specific emails to different contact segments, customize the sending time, change subject lines, and more.

Deep email analytics

You have the standard information related to your email compaigns like open rates and CTR but it goes a step further. You can also view reports such as device open rates, times with the most opens, etc. You can even create custom reports to view your data.

Freshworks is user-friendly – the interface is clean and intuitive, making it easy to find what you need. Most things can be accessed via the left navigation menu. The platform doesn’t have a steep learning curve – especially if you’re familiar with email marketing software. It wouldn’t take much time for someone to get set up and start engaging prospects or customers. However, there’s a quick start guide for helping users set up the most important areas, and several hints appear as you browse the platform.