VerticalResponse Review

flag Reach up to 40% more of your audience
  • Create customized, branded newsletters in minutes

  • Multiple plans for budgets of all sizes

  • Organize and automate your email marketing tasks

  • Advanced analytics to hit your target market

Pros & Cons

  • Great free option
  • Many packages available
  • Easy to navigate design
  • Landing pages creator
  • Links to social media accounts
  • Can get pricey depending on your email list size
  • Phone and live chat support limited to paying customers
  • Occasional software glitches

Plans & Pricing

VerticalResponse has many attractive pricing packages including a free, limited-features version great for new business owners. The prices of all the packages increase depending on your email list size.


The Basic package starts at $11/month.


The Pro plan is $16/month.


The top-tier Pro+ plan is $196/month. In addition to all the features offered in the low-end plans, the Pro+ includes professional assistance with campaigns.

VerticalResponse offers great value in that it has packages that suit any business owner’s needs. It also offers a plan for surveys which can be useful for integrating with their email marketing tools.



VerticalResponse an award-winning email marketing software that provides a complete package of marketing tools to helps small businesses connect with their customers through email, social media, mobile and more. It has helped more than 1 million users globally to create, manage, and analyze their own marketing campaigns with ease.


  • "Price"
    7 /10
  • "Features"
    8 /10
  • "Ease of Use"
    9 /10
  • "Help and Support"
    8 /10

Features and Functionality

Professional editor

The editor is really easy to use. Simply choose and replace the images you want for your emails including adding content blocks, changing design, color, etc. The ease of use makes it a pleasure to design all the emails you desire even if you don’t have any design know-how.

Automated follow-up emails

People receive so many emails each day that they sometimes miss them. With this feature, your emails are guaranteed to be seen. All you need to do is create a new subject line and decide
what time you want your emails to be delivered.

Advanced analytics

Provided you use are using the Pro Plan or Pro+, you will be able to analyze your data – from a basic overview to knowing what device your users are using to open up your emails. The analytics will also give you geographic data so you can keep track of your global impact. An amazing analytical feature is the Heat Map. This feature actually gives you visual information about how your contacts are interacting with your emails. You will be able to see where clicks occur in your email to understand which links attract the most attention. This will help you to determine placement of the most important content in your next emails. You will also be able to find out which email clients your contacts use (Gmail, Hotmail, etc.) and see amazing comparison reports. These comparison reports are really detailed, helping you get a good idea of your readers’ habits and what they respond to. Finally, you can see an overview reporting on your lists showing opens, clicks, bounces as well as unsubscribers.

Landing page creator

With email automation, you can get on with your busy day knowing everything is set up and ready to go! With this feature, you will be able to welcome new subscribers in a warm and welcoming way. You can create an automated email series that can teach your customers how to use your products and services. You can deliver targeted messages at a rate that will improve open and click-through rates. You’ll also be able to connect again with inactive subscribers and win them over by creating a series of emails that will remind them of the great services or products you provide.

Automated email

This is a unique feature only available in the Email Plus package, and it allows you to email surveys to your contacts and track their answers in real-time reports.

Simple surveys

With this feature you will be able to send as many surveys to your customers as you wish, connect with customers to show that you value their opinions, create surveys that fit in with the style of your business, create surveys that look good on any device, get customers’ answers immediately, do it all on your own in a tailored and professional way.

A/B testing

With this feature, you’ll be able to know what works best when connecting with your audience. You can use A/B testing to see which subject lines work really well and receive better results. By testing word usage as well as the length of subject lines, you will be able to use the resulting information to make future campaigns really stand out!


There are a plethora of integrations you can use to really maximize your experience with VerticalResponse. Such integrations include: Salesforce, Ecwid, BigCommerce, WordPress, Translation Exchange (a great tool for translating any email campaign effortlessly), Dasheroo, ViralSweep, QuickEmailVerification, JotForm, LeadsBridge, Cazoomi SyncApps, SumoMe, Optimonk, Justuno, Kickbox, Picreel, Lander, Tatango, Scratch-it, Digioh, Wishpond, Zapier, FullContact, HighRise, WuFoo, Batchbook, ZohoCRM, SugarCRM, SurveyMonkey and Nimble. With these integrations, you will be able to scan business cards with your mobile phone into your VerticalResponse email lists, turn abandoning visitors into subscribers, remove invalid and low-quality email addresses from your mailing lists and much more!


There is a range of customizable, templates provided by VerticalResponse that you can use to create newsletters. The designs are modern and professional-looking though sometimes overly generic. It’s fairly easy to alter and add your own personal touches using the design editor, as you can replace images and text in seconds. The design uses content blocks, allowing you much more flexibility in the look and feel of emails. The images provided are of high quality.

Ease of Use

VerticalResponse is really simple to use. It offers you very easy steps to give you the design you are looking for. Colors and images can be changed out or replaced in seconds. The software has a user interface that’s really easy to operate. We did experience glitches occasionally, which can detract from the overall user experience.

Customer support

There is significant support offered to customers. For customers with a paid plan, there is phone support as well as live chat. Phone support is available from Monday to Friday, 6AM – 5PM PST and weekends from 8:30 – 5PM PST. For free and paid plan customers, you can send emails to customer support for questions and participate in the community where you can report a support case.

  • Phone Support
    This feature is available during business hours, 6am-5pm Pacific Time.
  • Live Online Chat
    This feature is available during business hours, 6am-5pm Pacific Time.
  • Email
    Contact customer service by email at your own convenience.
  • Video Tutorials
    There are 50 short video tutorials available covering a wide range of topics and features.
  • FAQ
    The knowledge base has videos, live/recorded demos, and webinars to help users get started.
  • Community Forum
    The forum shows the most popular topics as well as the most recent ones.
  • Blog
    The blog offers marketing tips, in-depth guides, and email inspiration.

Final Word

VerticalResponse is an easy-to-use email marketing service provider. Its design features are simple to manipulate, and you can create newsletters within minutes. It has great social media features and offers many packages for different budgets which accommodate different business needs. The analytical tools provided are great and offer many different fields of analysis. It has A/B testing and allows you to create landing pages in a few simple steps. The system offers a lot of activity support, making it a joy to use. It serves as a fast and efficient service, especially if you don’t have too much time during your busy day. This email marketing service offers all the basics you’ll need for your email marketing tasks.

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Darren Gordon

Darren has been working in online marketing and sales for over 11 years. Based in NYC, Darren manages a sales development team and uses applications like CRM systems and email marketing tools every day to help his team succeed. With extensive digital marketing experience he understands how to measure user needs and behavior, and he uses this knowledge to bring in leads and nurture prospects.

We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.

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