VerticalResponse has many attractive pricing packages including a free, limited-features version great for new business owners. The prices of all the packages increase depending on your email list size.

Basic

The Basic package starts at $11/month.

Pro

The Pro plan is $16/month.

Pro+

The top-tier Pro+ plan is $196/month. In addition to all the features offered in the low-end plans, the Pro+ includes professional assistance with campaigns.

VerticalResponse offers great value in that it has packages that suit any business owner’s needs. It also offers a plan for surveys which can be useful for integrating with their email marketing tools.

VerticalResponse an award-winning email marketing software that provides a complete package of marketing tools to helps small businesses connect with their customers through email, social media, mobile and more. It has helped more than 1 million users globally to create, manage, and analyze their own marketing campaigns with ease.

Professional editor

The editor is really easy to use. Simply choose and replace the images you want for your emails including adding content blocks, changing design, color, etc. The ease of use makes it a pleasure to design all the emails you desire even if you don’t have any design know-how.

Automated follow-up emails

People receive so many emails each day that they sometimes miss them. With this feature, your emails are guaranteed to be seen. All you need to do is create a new subject line and decide
what time you want your emails to be delivered.

Advanced analytics

Provided you use are using the Pro Plan or Pro+, you will be able to analyze your data – from a basic overview to knowing what device your users are using to open up your emails. The analytics will also give you geographic data so you can keep track of your global impact. An amazing analytical feature is the Heat Map. This feature actually gives you visual information about how your contacts are interacting with your emails. You will be able to see where clicks occur in your email to understand which links attract the most attention. This will help you to determine placement of the most important content in your next emails. You will also be able to find out which email clients your contacts use (Gmail, Hotmail, etc.) and see amazing comparison reports. These comparison reports are really detailed, helping you get a good idea of your readers’ habits and what they respond to. Finally, you can see an overview reporting on your lists showing opens, clicks, bounces as well as unsubscribers.

Landing page creator

With email automation, you can get on with your busy day knowing everything is set up and ready to go! With this feature, you will be able to welcome new subscribers in a warm and welcoming way. You can create an automated email series that can teach your customers how to use your products and services. You can deliver targeted messages at a rate that will improve open and click-through rates. You’ll also be able to connect again with inactive subscribers and win them over by creating a series of emails that will remind them of the great services or products you provide.

Automated email

This is a unique feature only available in the Email Plus package, and it allows you to email surveys to your contacts and track their answers in real-time reports.

Simple surveys

With this feature you will be able to send as many surveys to your customers as you wish, connect with customers to show that you value their opinions, create surveys that fit in with the style of your business, create surveys that look good on any device, get customers’ answers immediately, do it all on your own in a tailored and professional way.

A/B testing

With this feature, you’ll be able to know what works best when connecting with your audience. You can use A/B testing to see which subject lines work really well and receive better results. By testing word usage as well as the length of subject lines, you will be able to use the resulting information to make future campaigns really stand out!

Integrations

There are a plethora of integrations you can use to really maximize your experience with VerticalResponse. Such integrations include: Salesforce, Ecwid, BigCommerce, WordPress, Translation Exchange (a great tool for translating any email campaign effortlessly), Dasheroo, ViralSweep, QuickEmailVerification, JotForm, LeadsBridge, Cazoomi SyncApps, SumoMe, Optimonk, Justuno, Kickbox, Picreel, Lander, Tatango, Scratch-it, Digioh, Wishpond, Zapier, FullContact, HighRise, WuFoo, Batchbook, ZohoCRM, SugarCRM, SurveyMonkey and Nimble. With these integrations, you will be able to scan business cards with your mobile phone into your VerticalResponse email lists, turn abandoning visitors into subscribers, remove invalid and low-quality email addresses from your mailing lists and much more!

There is a range of customizable, templates provided by VerticalResponse that you can use to create newsletters. The designs are modern and professional-looking though sometimes overly generic. It’s fairly easy to alter and add your own personal touches using the design editor, as you can replace images and text in seconds. The design uses content blocks, allowing you much more flexibility in the look and feel of emails. The images provided are of high quality.

VerticalResponse is really simple to use. It offers you very easy steps to give you the design you are looking for. Colors and images can be changed out or replaced in seconds. The software has a user interface that’s really easy to operate. We did experience glitches occasionally, which can detract from the overall user experience.