ActiveCampaign Review

flag Drag-and-drop to set up a stunning campaign
  • Thorough reporting and excellent deliverability
  • Flexible template designs for email and newsletter campaigns
  • Multiple integrations to streamline operations
  • Powerful automations & easy-to-use
GOOD FOR
Marketing Professionals
Support
9 /10
Trial/Demo
14-Day free trial
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  • author: Wess Derryl
  • 12.07.18
  • Comments
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Rating

  • "Price"
    8.5 /10
  • "Features"
    9 /10
  • "Ease of USe"
    9 /10
  • "Help and Support"
    9 /10

Overview

ActiveCampaign is a rapidly expanding Chicago-based startup offering email marketing services. Though it started as a solution for business owners to keep in touch with their contacts, it pivoted to a SaaS model in 2013. It offers integrated email marketing, marketing automation, and a small business CRM for sales automation.

Plans & Pricing

ActiveCampaign offers 4 plans:

Lite package

This starts at $9/month (and $15/month for month-to-month billing) and includes 500 contacts, unlimited sending, email marketing, newsletter sending, marketing automation, and chat & email support for up to 3 users.

Plus package

This is $70 per month or $49 per month paid yearly. It includes everything from Lite plus unlimited sending, CRM w/sales automation, contact & lead scoring, deep data integrations, custom user permissions, custom domain, custom branding, one-on-one training, and SMS marketing for up to 25 users.

Professional package

The Professional plan is $159/month paid monthly or $129/month paid yearly. It includes everything from Plus, unlimited sending, site messaging, and attribution for up to 50 users.

Enterprise package

The Enterprise plan is $279/month paid monthly or $229/month paid yearly. It includes everything from Professional, plus custom sending limit, custom mail server domain, a dedicated account rep, in-depth onboarding, free design services, free social data (this automatically determines the social profiles of your contacts), phone support, and uptime SLA for an unlimited number of users.

Like most email marketing platforms, the prices go up depending on how many contacts you have, and you may have to communicate with ActiveCampaign directly for a price quote. The pricing is reasonable in comparison to other email marketing services.

There is a 14-day free trial available where no credit card is required. They also offer a 20% discount for non-profits. All plans come with free migration if you are transferring from another platform.

Lite
$9
Plus
$49
Professional
$129
Enterprise
$229

Features and Functionality

ActiveCampaign offers a number of amazing features, making it really stand out:

Customizable newsletters

With the ActivePlus feature, as soon as you create a campaign for a newsletter, you can insert buttons, and in any content block, you are able to duplicate, save to content library, hide on mobile devices, make them conditional, and delete them. In the newsletters you can insert Text blocks, images, buttons, videos, line breaks, spaces, RSS feeds, social links as well as HTML Blocks.

The social link builder

This includes all the major social media platforms including: Facebook, Twitter, LinkedIn, Google Plus, YouTube, Instagram, Tumblr, Pinterest, Websites and Email

Import contacts from a variety of channels

This includes Gmail, Eventbrite, Salesforce, Quickbooks Online, Google Glass, Capsule CRM, and more.

Google analytics integration

You can track what your contacts do after they click through to your site. There is also a geotracking function so that you can automatically capture your contacts location for geo-targeted campaigns.

Conditional content and unlimited personalization

With conditional content, you can send a single campaign customized based on content for different contacts depending on their behavior or any insight you have obtained about them. With this special feature, your emails will be highly personalized so your contacts can really relate to and therefore engage more with your content.

With unlimited personalization, personalized tags are created to really speak to and connect with your customers depending on criteria specific to them.

Templates

ActiveCampaign has 40 professionally designed, responsive templates, including newsletter templates that are very unique, and any images that need to be changed or manipulated can easily be done with the drag-and-drop designer. The templates have modern designs with many options to alter them when it comes to content, images, buttons, and more.

Ease of Use

ActiveCampaign is simple to use and easy to navigate. Its interface is a pleasure to use, and its drag-and-drop designer makes creating campaigns and newsletters a snap! It has amazing integrations to achieve marketing goals, and it’s a platform is straightforward enough that even a beginner can easily master it.

Pros & Cons

  • Amazing features
  • One-on-one training
  • Includes diverse integrations
  • Powerful automation
  • Simple template editing
  • No 24/7 phone support
  • Overwhelming for those desiring simplicity
  • Can’t track website purchases

Customer support

There is a lot of support available including help articles, one-on-one training available (a scheduled 30-minute call where you will receive marketing and strategy support or even an in-person option in Chicago), videos, webinars and guides, community, feedback, and contact support. Users can send messages to the support team and request callbacks, and support members are online twice a week to answer questions or talk about the platform. One-on-one training is included with the Plus package onwards, and phone support is available for the Enterprise package.

  • 24/7 Help & Support
    24/ support includes live chat, training, help center with articles and videos, phone, and emails.
  • Live Online Chat
    Type in your question, and the system automatically generates a list of potential answers that are part of their knowledge base.
  • Email
    Complete a form on the website and if relevant, attach any documents or screen shots.
  • Video Tutorials
    Their videos offer learning resources and how-to guides.
  • FAQ
    As part of the Help Center, the FAQ is extensive.
  • Community Forum
    There are multiple topic categories and a list of top questions with answers.
  • Blog
    Content to help users get more out of the tools offered.

Final Word

ActiveCampaign is a fantastic product that is easy to use. It is an asset to any company from small to medium-sized businesses and offers many features and integrations that are unavailable with other email marketing services. If you are looking to create beautiful campaigns and newsletters, then ActiveCampaign is definitely the product for you and your business.

Wess Derryl
author

Wess runs his own marketing and sales consulting firm, where he helps SMBs grow their marketing and sales efforts. He specializes in helping companies deliver great email marketing campaigns and improving lead nurturing. Wess understand the positive effect that a streamlined CRM process can have on company sales.

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Questions & Answers

bruce
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bruce

is this considered a cold email platform or an opt in platform ?

Answer
Hi Bruce,
ActiveCampaign's platform helps business owners and marketers target their audience with personalized emails. How you send or use these emails is up to you. However, the platform does offer forms to help you gain subscribers, and you can also add your existing customer emails list to the platform as well.
Best regards,
Wess
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