Pros & Cons
- Freshmarketer offers a rich feature set
- The platform is easy to use
- Automation tools help you avoid repetitive tasks
- Allows you to build custom reports
- Supports fewer integrations than other tools in its class
- Some businesses will need to upgrade to store more contacts
Plans & Pricing
There are four packages offered for Freshmarketer. These are the Free, Growth, Pro, and Enterprise plans. Freshmarketer bills monthly and annually for its product based on the number of users on your account and the number of active contacts.
The Free plan is at no additional cost and includes a 100 contacts limit. It includes contact management, account management, contact lifecycle stages , marketing lists and many more advanced features included within the Free plan.
The Growth plan is $19 per user per month (billed annually) or $23 per user per month (billed monthly) and includes a 1000 contacts limit, which is upgradable. This plan also consists of 2,000 base contacts, twenty workflows, five sales sequences, organizing contacts via lists and segments, lead scoring, website tracking, and up to five complete marketing journeys.
The Pro package is $149 per user per month(billed annually) or $179 per user per month(billed monthly) and includes all growth plan features with higher limits and more. You’ll receive 5,000 contacts, fifty workflow automation, twenty marketing journeys, behavioral segmentation, and email campaign reply tracking, and ten sales sequences.
This package is $299 per user per month(billed annually) or $359 per user per month(billed monthly) and continues to expand on previous plans. You get 10,000 contacts, twenty-five sales sequences, and one hundred workflow automations, contact enrichment, one hundred marketing journeys, transactional emails, and deeper analytics.
In addition to the core pricing, you can increase the contact limit irrespective of the plan you’re on. It costs $100 for 5,000 extra contacts up to 25,000 total contacts then $75 for each 5,000 contacts up to 100,000 contacts. Any more than that is $50/5,000 contacts. Overall, the pricing structure of Freshmarketer can be competitive depending on how many contacts you have, users, and your base plan.
Freshmarketer helps marketing teams deliver more personalized customer experiences at every touchpoint across their lifecycle. Get insights into your audience’s behavior and engagement to create unique buyer experiences. You can automate conversations with website visitors using AI chatbots, segment contacts into lists, create targeted personalized email campaigns using journeys, and nurture customers to keep coming back. With powerful campaigns analytics in Freshmarketer, you gain insights on opens, clicks, and responses to improve engagement and generate quality leads for sales teams. Also, the self-serve landing page builder and native CRO help to accelerate lead generation and conversion.
Features and Functionality
Freshmarketer is a unified platform with many sales, marketing, and customer service features. It goes well beyond email marketing and includes interesting things such as workflows, sales sequences, SMS, and deduplication. Of course, the necessary email marketing features weren’t forgotten.
Landing Page Builder
Build, customize and publish landing pages with an easy-to-use drag-and-drop builder, without any help from IT Developer/Designer. Perform rapid experimentation, iterate and optimize pages for improved conversions.
A large percentage of emails sent to your contacts will be viewed on mobile devices. Ensuring your emails look good on the desktop is no longer enough. Freshmarketer allows you to preview your emails on multiple devices and ensure they look great before sending.
One size fits all email blasts are no longer as effective as they used to be. In many cases, they’re detrimental to your email marketing efforts. Freshmarketer gives you the tools to send specific emails to different contact segments, customize the sending time, change subject lines, and more.
Deep email analytics
You have the standard information related to your email campaigns like open rates and CTR but it goes a step further. You can also view reports such as device open rates, times with the most opens, etc. You can even create custom reports to view your data.
A repository of 150+ email templates that can be tweaked and sent as part of marketing campaigns
Upload your Own Template
Upload HTML/CSS email templates into FW CRM
Ease of Use
Freshmarketer is user-friendly – the interface is clean and intuitive, making it easy to find what you need. Most things can be accessed via the left navigation menu. The platform doesn’t have a steep learning curve – especially if you’re familiar with email marketing software. It wouldn’t take much time for someone to get set up and start engaging prospects or customers. However, there’s a quick start guide for helping users set up the most important areas, and several hints appear as you browse the platform.
When it comes to customer support, Freshmarketer offers several channels to reach its team. According to many customers, the company is very responsive to support requests and the reps understand the platform inside and out.
24/7 Help & SupportThe customer support team is available 24/7 but some channels have specific operating hours.
Phone SupportThe company maintains a customer support line that’s available 24/5. Several global locations have main lines that are available Monday to Friday between 9 AM and 5 PM.
Live Online ChatLive chat is available 24/7 to all users.
Video TutorialsThere are many explainer videos on the company's support center, and the YouTube channel has helpful tutorials.
FAQFreshmarketer maintains a comprehensive FAQ section for all of its products.
Community ForumThe company’s support portal also serves as an online community for customers. You can start topic discussions and create support tickets from one place.
BlogYou’ll find many useful articles on the company’s official blog.
If you want an affordable, lightweight email marketing platform with the features you need to succeed, Freshmarketer may be the right choice. A drag and drop editor, optimization for different devices, and custom reports make it a powerful tool for email communication. Additional features like behavioral segmentation, site event tracking, and a REST (representational state transfer) API support ensure you have all the tools you need to enhance your marketing efforts.
The developers of Freshmarketer have done a fine job making the software easy to use. Even for absolute beginners, the learning curve is manageable and most users won’t get stuck. The pricing tiers are sensible, and having an AI assistant is a nice bonus. All in all, Freshmarketer is worth checking out.