- author: Darren Gordon
SendinBlue is an email marketing and marketing automation software created in 2012 to serve small and medium-sized businesses. It helps people efficiently manage email campaigns, send text messages, and save time with marketing automation – all on an affordable budget. SendinBlue offers cloud-based digital marketing tools globally to 50,000+ companies.
Plans & Pricing
SendinBlue offers an array of package options. Their prices are very affordable when compared to the competition. The range of packages offer great value and suit most businesses needs and budgets. There are 5 different packages offered. The packages are as follows:
The free package includes 300 emails per day as well as unlimited contacts.
This costs $25 per month for new marketers and includes 40,000 emails per month, unlimited contacts, as well as no daily sending limit.
This costs $39 per month and is for growing businesses. It includes 60,000 emails per month, unlimited contacts, no daily sending limit, no SendinBlue logo, as well as advanced statistics.
This starts at $66 per month and is the best solution for marketing experts. Prices go up according to number of emails per month, starting at 120,000. It includes unlimited contacts, no daily sending limit, no SendinBlue logo, advanced statistics, and no limit for marketing automation.
Enterprise’s features and pricing are customized to your business needs. It includes a tailored volume of emails, unlimited contacts, no daily sending limit, no SendinBlue logo, advanced statistics, no limit for marketing automation, as well as a dedicated account manager.
Features and Functionality
SendinBlue allows you to easily engage with your followers on many social media platforms including Facebook, Twitter, and LinkedIn. Campaigns can be shared with a simple click of a button. SendinBlue will give you a short link that you can use to connect to other social media channels.
In-depth campaign reports
Analysis is key when monitoring the success of your email campaigns. SendinBlue offers highly detailed campaign reports that analyze the results of all your email marketing and SMS campaigns. Everything is displayed on your dashboard, making measuring analytics easy.
SendinBlue lets you add your test list and send a test email before actually sending it to contacts in the list. This way you can quickly find out if there are any issues with the email you plan to send.
Responsive email design
With SendinBlue you are promised visually pleasing campaigns that are designed to be responsive on any device. It’s easy to design and create a message just by dragging the design elements from the menu and dropping them where you please in the message. If you don’t want to create a campaign from scratch, all you need do is choose a template to help you along the way.
This is for all you coders out there or people who have who have experience with HTML and CSS. The HTML editor can be used for simply copying and pasting the HTML code from a custom template designed by your agency or web developer. The WYSIWYG interface helps users quickly craft their email messages.
With SendinBlue’s tools, you can create personalized emails. This helps form a deeper connection to your email recipients who will recognize that you took out the time to pay attention to certain personal details. You can insert a contact field into the body of your emails, whether it be a name, title or order date. This way, everything will be personalized automatically.
With SendinBlue, it’s easy to create automated trigger marketing workflows. Users can develop highly effective trigger marketing strategies using a combination of filters, personalized KPIS, as well as unsubscribe lists. The scheduling feature lets you set up campaigns to go out automatically.
Marketing automation gives you the opportunity to target customers based on their actions as well as their preferences. Create multi-step, multi-channel campaigns with unlimited variables in a matter of minutes. Connect with your audience at the most perfect moments and on the correct device with both email and SMS messaging. Contacts can also be automatically retargeted based on their engagement and response to your email or SMS campaigns. You can track visitors and engage with them once they have reached target landing pages or achieve goals on your website. You can also look at your list of contact details to create targeted campaigns based on age, location, and more.
Integrations & API
With SendinBlue, you will find an all-inclusive API. Almost all features that you can access in the web interface can be customized through the API. There are a ton of plugins such as the ever-popular WordPress, Drupal, Salesforce, PrestaShop and more. Users also have access to Wix, Eventbrite, Facebook Lead Ads, MailChimp, PayPal, Outlook, Google Analytics and many others.
SendinBlue lets you select and customize 50+ templates for emails that are easy to edit and make uniquely yours. There are a range of gorgeous templates that suit your every need. They’re easy to manipulate and make design a whole lot easier if you are not naturally artistic or don’t have a web developer on hand. Simple drag-and-drop features will help you along the way.
Your developer can also use these templates if the transactional emails are sent via SendinBlue’s API. One of your templates can be chosen as a confirmation email that gets sent to any user who signs up using any of your subscription forms.
Ease of Use
SendinBlue is really user-friendly. It’s easy to understand, and if you get lost there are instructional steps with images. The information is structured and categorized in a way that is clear and straightforward. The interface is easy on the eye, and navigating the platform is intuitive and simple.
Pros & Cons
- Easy to navigate
- Free option
- Real-time analytic reports
- No credit card commitment
- Reliable customer support
- No live chat or phone support
- No landing page creator
- Basic templates
SendinBlue offers support via email, as well as a Help button on most pages that provides context-specific assistance. They have quite a big selection of FAQs and video tutorials organized into categories. You can also send a support ticket for technical help, call their toll-free number, or contact them via web form.
Video TutorialsThere are a few videos for some of the basic activities you’ll want to do, such as creating your first email marketing campaign and using the drag-and-drop editor.
FAQIt’s only for API-related features and issues.
BlogOffers explanations for how to use various tools and best practices.
SendinBlue is a great product for email marketing. Its list of extensive features not only makes sure that all your emails are delivered but makes designing your emails a breeze. It offers real-time analytic reports that will show up on your dashboard. With extensive and affordable plan and package options suiting every budget, there’s an option for every type of business. Its a user-friendly product with many useful tools and is perfect for small, medium and expanding businesses. SendinBlue is available in 6 languages including English, French, Italian, Spanish, Dutch, and Portuguese. With over 50,000 clients and 30 million emails and text messages sent daily, it’s certainly a product that you can rely on for fast and efficient email marketing.