Keap Review

flag Easy-to-setup email automations
  • Connect your data 100+ apps

  • Top rated customer service

  • 20 years of industry experience

  • Visual dashboard to track sales process

Pros & Cons

  • Free migrations from other systems
  • Flexible sales & marketing automation
  • Extensive support options
  • Market leading email deliverability
  • More expensive than many competitors
  • Inevitable learning curve
  • Compulsory one-off onboarding cost

Plans & Pricing

Like most products sold on a Software as a Service basis, you pay a monthly subscription for Keap. This is based on your chosen feature tier, as well as the number of contacts you have. At the time of writing, a promotion gives you a discount for the first two months. There’s also a 14-day demo with no credit card details required.

One quirk of Keap is a mandatory “Expert Coaching” service, which is charged as a one-off payment of $499. It’s important to be aware of this up-front setup cost. It’s quite unusual in this industry, and an extra investment you need to allow for.


Keap’s Lite plan costs $79 per month for 500 contacts, with the price rising for a larger contact list. As an example, you would pay $279 per month for a list of 10,000 contacts.

The Lite plan covers all of Keap’s core features, including email marketing, CRM, and payments. However, several specific features are omitted. These include some relatively basic things such as landing pages and support for recurring payments.


The Pro tier of Keap, costing from $149 per month, adds substantially to the features list. You gain A/B testing for emails, more sophisticated automation, and a customizable dashboard. As with all Keap plans, the pricing increases based on the size of your email list.


Keap Max costs $199 per month and is aimed at larger and more established businesses. It includes everything in Pro and adds features such as subscription management and full data analytics. There are some additional features in the pipeline for Max at the time of writing.

Max Classic

Max Classic is the package that comes closest to the original Infusionsoft product that Keap evolved from. It’s aimed at enterprise-level businesses and prices are only available on application.

Max Classic
Price on request


Formerly known as Infusionsoft, Keap offers a solution that goes way beyond basic email marketing and into fully-fledged CRM and sales automation.
With so much functionality, Keap finds itself at the upper end of the scale in terms of both cost and complexity. However, businesses searching for a comprehensive feature-set or a product to replace several disparate systems could find a great fit here.


**Limited-Time Promotion**

-For a limited time, get 50% off on your first 3 months.

– Offer valid until the 30th May 2021


  • "Price"
    6 /10
  • "Features"
    8 /10
  • "Ease of Use"
    7 /10
  • "Help and Support"
    9 /10

Features and Functionality

Full CRM Functionality

Although generally listed alongside (and compared with) email marketing solutions, Keap goes far beyond email marketing. At its core, it is a fully-fledged CRM system with extensive automation capabilities.

Keap allows you to track all customer communications in one place – both inbound and outbound. This is in stark contrast to many email marketing systems, which tend to focus entirely on outbound emails. Keap’s functions allow you to build a detailed profile of customers, based on far more than which emails they’ve opened.

Advanced Email Features

Keap’s email marketing features are themselves a cut above much of the competition. They also score highly on performance. Keap proudly shares its average open and click rates. The latter in particular are way above the industry average, and this is no doubt helped by automatic spam checking and algorithm-based email sending.

There’s also a wealth of options to segment emails based on customer behavior, from past purchases to products they’ve shown a prior interest in.

Integrated Payments

Unusually for an email marketing system, Keap allows you to take payments natively. This potentially eliminates the need for additional systems, making Keap an interesting proposition for businesses seeking a system that can do everything in one.

Keap’s payment functionality isn’t tied exclusively to Keap’s own systems. There’s also integration with popular providers such as WePay, Stripe and PayPal.

Expert On-Boarding

Keap does onboarding differently, and some may balk at the cost.

As a new Keap customer, you no option but to pay $499 for the company’s “Expert Coaching” service. Keap says that the “Sales and Marketing Playbook” you create as part of this exercise has a value of $1500. Opinions will inevitably be divided on this approach. However, Keap is a complex solution where it makes sense to learn to use it properly.

Free Migrations

Due to Keap’s advanced feature set, it is the kind of solution many businesses may consider “stepping up” to from another product. With this in mind, Keap offers free data migrations from a host of other email marketing platforms. These include big names like MailChimp, Constant Contact and AWeber.

Strong Data Security

Keap is particularly strong on data security. The company publishes a detailed security statement, which includes details of everything from PCI DSS compliance to the physical and electronic security measures in place. This commitment to data security makes Keap an interesting option for companies in compliance-heavy industries.



Keap’s wide selection of templates includes several attractive designs you can access instantly.

Beyond this, you can venture into the Keap Marketplace. Here you have access to much more, ranging from simple free templates to full commercial email funnels, which come with a cost attached. Keap’s Infusionsoft’s roots are very much visible in this area. One small criticism is that the Marketplace is cluttered with some rather outdated downloads.

Ease of Use

Keap’s ease of use is something of a two-part story. Keap is very intuitive and pleasurable to use. However, there’s a reason why onboarding is compulsory. This system goes way beyond broadcasting emails to a contact list, and there’s a lot of complexity that comes with that. It’s not difficult to use, but there is a learning curve, so you can’t just “pick up and go” to the extent you can with some competitors’ products.

Customer support

As you would expect from an established solutions provider that offers systems up to enterprise-level, Keap’s support options are extensive and refined.

  • 24/7 Help & Support
    24/7 support is available at all times via live chat.
  • Phone Support
    Telephone support availability is based on 6am to 6pm Monday to Friday, PST. There are toll-free numbers for the US, Canada, UK and Australia.
  • Live Online Chat
    Live chat support is available 24/7 from Keap.
  • Video Tutorials
    Keap offers an extensive library of video content.
  • FAQ
    Keap’s help centre includes several FAQ sections, along with plenty of “how to” content.
  • Community Forum
    Keap has a busy community forum, divided into threads based on the different product tiers.
  • Blog
    Keap’s well-established blog covers diverse topics ranging from marketing and sales to business management.

Final Word

The wide-ranging functionality in Keap almost places it in a product category of its own. With support for CRM, email marketing and even payment processing, this is a system that can potentially replace several others.

There is a financial cost attached to this, which is especially noticeable for companies with a large contact list. As such, Keap may not be a great fit for businesses that only need basic email marketing functionality. However, for those looking for a system that can do more, Keap is an interesting proposition.

Keap is particularly useful for firms whose interaction with customers is usually bi-directional. The CRM-based approach makes it a great system if the two-way dialog is an intrinsic part of the business. Just be alert to the fact that all of this functionality comes with a learning curve.

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Alicia Schneider

With a background in creative writing, Alicia is a freelance writer specializing in the fields of business and travel. As a writer, she stays up to date on all the most important trends in digital content.

We make the best effort to present up-to-date information; however, the terms of each offer can be revised according to the service provider’s discretion. The above shall not be considered as an expert or professional advice for any matter.

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