- author: Wess Derryl
GetResponse is a hugely popular email marketing platforms among large organizations. With over 15 years in the industry, GetResponse offers experience and reliability of service to over 350,000 customers worldwide. Their online marketing services include email marketing, newsletter campaign creation, social media tools, marketing automation tools, and more.
Plans & Pricing
Like other email marketing tools, prices change based on your list size. With GetResponse, there are 4 packages. Each one can be paid monthly, or you can purchase a prepaid 12-month package for an 18% discount, or 24-months prepaid for a 30% discount.
The Email package is the most basic and is between $15/month for 1,000 subscribers and $450/month for 100,000 subscribers. Features include autoresponders and basic landing page features in the email marketing tool and workflows and tags in the marketing automation tool. The package is suitable for 1 user.
The Pro Package starts at $49/month for 5,000 subscribers and goes up to $490 for 100,000 subscribers. Features include autoresponders, advanced landing pages, and webinars for up to 100 attendees in the email marketing tool. It includes workflows, tags, scoring, abandoned cart, web event tracking, and automation segmentation in the marketing automation tools. It is suitable for up to 3 users and includes the GetResponse CRM.
The Max package is priced between $165 for 10,000 subscribers and $580 for 100,000 subscribers. Features include all the Pro features, plus custom DKIM, campaign consulting, and webinars for up to 500 attendees. It is suitable for 5 users and includes the GetResponse CRM.
The Enterprise package is for lists with over 100,000 subscribers and starts at $1,199 a month. You can schedule a demo with the company and get a more precise quote based on your needs. The package includes all of the Max features, plus an account manager, dedicated infrastructure, dedicated IP address, max mailout performance, and deliverability consulting. It is suitable for up to 10 users and does not include the GetResponse CRM.
Features and Functionality
Manage your autoresponders and engage with your subscribers with personalized emails based on their activity for higher conversion rates. The autoresponders are easy to create and are managed in a drag and drop organizer.
Create landing pages to complete your lead generation efforts and optimize your conversion funnel. No coding experience is required, and you can choose from over 110 landing page templates, all of which are responsive. Editing is done in a drag and drop editor, and you can do A/B testing on multiple versions to see which works best.
With over 500 professionally designed templates, a drag and drop interface, and an HTML code editor, there are endless email campaign and newsletter design possibilities available to you. GetResponse also offers 1,000+ free iStock images, and all of the email and newsletter templates are responsive and compatible with mobile devices and a variety of screen sizes. You can preview your email at any time on desktop and mobile to see how the design looks on different screens.
Create a strong lead generation strategy by adding webinars to your email marketing strategy. GetResponse has webinar marketing tools that allow you to send webinar sign-ups to subscribers with share options on Facebook and Twitter, get detailed attendee statistics, record high-quality video of your webinar, and keep subscribers engaged using chats, polls, and more.
The perfect timing feature is particularly useful, and is offered by most email marketing tools. It ensures optimized delivery by sending the message to each contact only when they are most active and most likely to view, open, and engage with your newsletter.
Advanced reports allow you to track opens, clicks, social shares, unsubscribes, click rate, and more for all of your email marketing and newsletter campaigns. All of the reports on email campaigns include real-time data, and allow you to see where around the world your emails are being opened and engaged with so that you can segment your lists based on the insights you gain.
GetResponse offers over 500 HTML newsletter templates for a large range of industries. Each template is totally customizable to align with your business’s branding. With modern designs, fonts, and graphics, it’s simple to create stunning email newsletters in minutes using the drag-and-drop feature.
GetResponse also offers responsive, mobile-friendly HTML templates for landing pages to create sales pages, video landing pages, squeeze pages, commercial websites, and promo offers.
Ease of Use
GetResponse has a lot of very advanced features, but everything is designed in a way that makes it easy to understand. Every feature has a welcome page with information on what you can do and how to start, and there are buttons and guidelines every step of the way that guides you as to what needs to be done next. If anything is unclear, support is very responsive, and there are tutorials available on the site.
Pros & Cons
- Easy to use and understand
- Very advanced and relevant features
- Reliable company
- Offers list building options
- Simple email automation tools
- A bit expensive for small businesses
- No phone support
- Surveys not very customizable
GetResponse has a Help Center where you can search for articles, tutorials, white papers, infographics, and answers to questions. For users who want a more in-depth review of the software, simply sign up for a training webinar to get the most out of the marketing automation tools available to you. If additional assistance is required, support representatives are available via email and 24/7 chat. GetResponse also offers training courses and guide so you can learn new skills such as creating landing pages, mastering email marketing, and more. Email support is available in 7 languages.
24/7 Help & SupportThe knowledge base offers webinars, answers to the top 5 questions, articles, tutorials, and how-to guidance.
Live Online ChatLive chat is available 24/7, and all you need to enter is your name and email.
Video TutorialsNot all topic categories include videos, but there are some very helpful ones available.
GetResponse is a great email marketing tool with unique features that make it an excellent choice for anyone looking to take their marketing strategy to the next level. With its advanced features and higher-end pricing, it is generally more suited for medium to large businesses. It does not require a long onboarding process to start using the system to help you grow your business. With clients including globally popular names such as Hilton, IKEA, Avon, Citroen, and UNESCO, GetResponse is a highly reputable company that comes with a great track record for reliability.