Latest Email Marketing Articles
Our email marketing professionals stay on top of the latest trends in order to provide you with everything you need to know. Browse our articles and use them to make the best decision for your business. Leave us your questions and comments!
*The following tips and articles are solely recommendations and should not be considered as professional advice.
4 Key Email Marketing Trends to Focus on in 2020
| 19.01.20 | 0 Comments
When it comes to email marketing trends, we tend to hear the same things year after year: personalize your campaigns, use a clean and fresh design, integrate social links, etc. However, the same tactics that you used last decade are simply not going to cut...
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Make the Most of Your Holiday Campaign with Email Lists
| 11.12.19 | 0 Comments
He’s making his list, he’s checking it twice, he’s going to find out who’s creating their email lists and who’s buying them. This holiday season, if the only list you’re concerned with is Santa’s, then it’s time to take a good look at your marketing...
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Upgrade your Cyber Monday Email Open Rate
| 06.11.19 | 0 Comments
You’ve done all the tough work of adding leads to your mailing list. You crafted a killer email that not only looks beautiful but gets your message across. You’ve sent the email off to everyone on your list but… no one opens them. Increasing your...
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How to Generate Leads With Email Marketing to Boost Revenues
| 22.10.19 | 0 Comments
Lead generation is the practice of initiating consumer interest in your products and/or services. In other words, a lead is any person or organization that develops an interest in your offerings. Companies inevitably cease to exist without the constant attention of consumers. So knowing how...
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5 A+ Back to School Email Marketing Tips
| 16.09.19 | 0 Comments
The back to school season is unique in many ways. There’s no special holiday and it is months before the winter season, but a lot of shopping happens. Children and adults alike are preparing for the new season and school year. For businesses that take...
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How to write cold sales emails that actually work
| 14.08.19 | 0 Comments
You have to be proactive if you want to get in front of the right people who can buy your product and services. That’s where cold sales come in. Cold sales is the process of reaching out to contacts who’ve had no prior contact with...
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How to Increase Your Fundraising Email Success Rate
| 10.07.19 | 0 Comments
Fundraising can be a difficult task, especially when there’s a deadline involved. The biggest challenges for many non-profits is timely fundraising and getting donors to donate funds multiple times. Fortunately, these challenges can be solved with a strong email list. You’ve probably heard the common...
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Proven Methods for Increasing Your Email CTR
| 13.06.19 | 0 Comments
In simple terms, your email CTR serves as a gauge to help you determine if your campaign is working or perhaps is not relevant. A high percentage shows that a lot of people click through to your website. As imagined, this enhances the opportunity to...
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Memorial Day Emails That Boost Sales
| 16.05.19 | 0 Comments
The most important time of the year is upon us once again. Memorial Day is a time to remember those that have made sacrifices for our freedom and it signals the start of summertime. Naturally, marketing departments are gearing up to send Memorial Day emails...
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New vs. Returning Customers: Which Is More Valuable?
| 18.04.19 | 0 Comments
Many people believe it’s more beneficial to focus their marketing efforts on acquiring new customers. While that might be true in some cases, overall, it’s typically more favorable to hold onto returning customers. To understand why, keep reading. New vs. Existing Customers With email and...
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