Latest Email Marketing Articles

Our email marketing professionals stay on top of the latest trends in order to provide you with everything you need to know. Browse our articles and use them to make the best decision for your business. Leave us your questions and comments!

*The following tips and articles are solely recommendations and should not be considered as professional advice.

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Upgrade your Cyber Monday Email Open Rate

Alicia Schneider | 06.11.19 | 0 Comments

You’ve done all the tough work of adding leads to your mailing list. You crafted a killer email that not only looks beautiful but gets your message across. You’ve sent the email off to everyone on your list but… no one opens them. Increasing your...

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How to Generate Leads With Email Marketing to Boost Revenues

Gabriel Nwatarali | 22.10.19 | 0 Comments

Lead generation is the practice of initiating consumer interest in your products and/or services. In other words, a lead is any person or organization that develops an interest in your offerings. Companies inevitably cease to exist without the constant attention of consumers. So knowing how...

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5 A+ Back to School Email Marketing Tips

Daniel Ndukwu | 16.09.19 | 0 Comments

The back to school season is unique in many ways. There’s no special holiday and it is months before the winter season, but a lot of shopping happens. Children and adults alike are preparing for the new season and school year. For businesses that take...

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How to write cold sales emails that actually work

Daniel Ndukwu | 14.08.19 | 0 Comments

You have to be proactive if you want to get in front of the right people who can buy your product and services. That’s where cold sales come in. Cold sales is the process of reaching out to contacts who’ve had no prior contact with...

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How to Increase Your Fundraising Email Success Rate

Gabriel Nwatarali | 10.07.19 | 0 Comments

Fundraising can be a difficult task, especially when there’s a deadline involved. The biggest challenges for many non-profits is timely fundraising and getting donors to donate funds multiple times. Fortunately, these challenges can be solved with a strong email list. You’ve probably heard the common...

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Proven Methods for Increasing Your Email CTR

Cedric Jackson | 13.06.19 | 0 Comments

In simple terms, your email CTR serves as a gauge to help you determine if your campaign is working or perhaps is not relevant. A high percentage shows that a lot of people click through to your website. As imagined, this enhances the opportunity to...

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Memorial Day Emails That Boost Sales

Gabriel Nwatarali | 16.05.19 | 0 Comments

The most important time of the year is upon us once again. Memorial Day is a time to remember those that have made sacrifices for our freedom and it signals the start of summertime. Naturally, marketing departments are gearing up to send Memorial Day emails...

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New vs. Returning Customers: Which Is More Valuable?

Cedric Jackson | 18.04.19 | 0 Comments

Many people believe it’s more beneficial to focus their marketing efforts on acquiring new customers. While that might be true in some cases, overall, it’s typically more favorable to hold onto returning customers. To understand why, keep reading. New vs. Existing Customers With email and...

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Free Image Websites That Actually Improve Email Performance

Cedric Jackson | 18.03.19 | 0 Comments

“A picture is worth a thousand words,” You’re probably tired of hearing that old cliché but it really is, especially when it comes to the emails you send. Images can capture people’s attention. While email marketing software such as Drip are necessities, so too are...

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Use Email Retargeting to Boost Sales

Cedric Jackson | 18.02.19 | 0 Comments

When it comes to viable SEO strategies, you want to become intimately familiar with email retargeting. When utilized correctly, retargeting emails is an excellent way to boost your sales. You should take advantage of this opportunity if your company is part of a highly competitive...

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