- author: Darren Gordon
Founded in 2004, Benchmark offers a set of email marketing tools with integration and automation features, targeting businesses of all sizes by providing an easy way to create, send, and track compelling campaigns and newsletters. The company has partnered with global brands including Google, Zendesk, Intel Security AT&T, and more. Benchmark recently announced a merger with Hatchbuck, a CRM and marketing automation tool, that will add even more features to their platform.
Plans & Pricing
Benchmark offers 2 plans: Free and Pro
The Free plan allows users to send to up to 14,000 emails a month to 2,000 subscribers. It includes a very long list of features, including the drag and drop editor, responsive templates, signup forms, basic drip campaigns, RSS email campaigns, email delivery management, Google Analytics tracking, For small businesses, this is a great plan to manage your email marketing.
The Pro plans not only differ in price based on the number of subscribers, but they also offer additional features including behavior-based email and list follow-up automation, website engagement automation, automated customer journey templates, cart abandonment automation, A/B testing, targeted emailing, data security, and master & submaster accounts, all in addition to the features available with the free plan.
Pro plan prices start at $13.99/month for unlimited emails and 600 subscribers and unlimited emails and can go up to $254.99/month for massive lists of 50,000 subscribers and unlimited emails. If you have bigger lists, Benchmark has plans that allow you to send up to 100,000,000 emails per month.
Benchmark’s simple pricing model makes the Pro plans cost-effective due to the sheer number of advanced features included at a low price. Also, the free plan is unlimited in duration, meaning you can use it forever, and it’s a great solution for small lists or to test out the system before committing to a subscription.
All of the plans are monthly, and the subscription is renewed automatically every month. They also have annual plans that include a 15% annual discount.
Features and Functionality
Drag and drop editor
Templates and email designs are edited in a drag-and-drop interface that is very intuitive and easy to understand. If you’ve ever used Wix, it works in a very similar way. Simply click the item you want to edit, and either drag it to a new location or use the editing tools to make changes. At any time, you can use the preview option to see how your email looks on a desktop or mobile screen.
Benchmark features a photo editor with simple but very useful features, especially if you don’t have Photoshop or design experience. You can crop and resize images, as well as add effects, adjust brightness, and add texts, frames, and stickers.
When creating an email, you can choose from multiple options of layout templates or fully designed templates. Benchmark has an email newsletter creation feature that addresses all the important parameters of a newsletter. There are easy-to-use newsletter templates and designs, you can test the speed of your newsletter, check for dead links, formatting for different email accounts, and personalization.
The designed email templates look very professional and are easily edited, and there are many different designs to choose from for any industry or holiday. All elements within a template can be edited, including the color schemes. You also have the option to create an email from scratch, or use the Code Editor to create an HTML email if you have coding experience. You’ll be able to view the design while you add the code.
This is only available in the paid package, and it is an extremely useful set of marketing tools. With Automation Pro, you can send automated and personalized emails triggered by email and website engagement, such as shopping cart abandonment, when a user subscribes, if certain emails were opened or links were clicked, etc.
Apps and integrations
Benchmark can integrate with over 300 apps, including WordPress, Shopify, Salesforce, Zapier, Facebook, and more. You can view all of the apps and plugins available for download, and the possible integrations listed on their website.
Create customizable, responsive emails using a variety of available templates. The drag-and-drop feature makes creating blocks and arranging images a snap.
Ease of Use
When it comes to creating and editing emails, Benchmark’s interface is straightforward and easy to understand. There are some more advanced features that may require some time to get accustomed to. Luckily, there are webinars, video tutorials, and FAQs available on the site to explain how to use every feature.
Pros & Cons
- Responsive templates
- Easy editing interface
- Advanced automation tools
- A/B testing
- Simple to use
- There is a learning curve required for the more advanced features
- Limited editing options on templates
- Limited free image storage
A Benchmark support representative can be contacted via phone, email, or chat. Email and chat are available 24/7, and all support services are available in 9 different languages. There is also a learning center with FAQ, webinars, and video tutorials.
24/7 Help & SupportThere are manuals, video tutorials, and a FAQ page to help out users. Webinars are available from pre-registration.
Phone SupportThere are phone numbers for calling internationally from the US, Switzerland, and the UK.
Live Online ChatThis is available on the website 24/7.
Video TutorialsThere is an extensive library of tutorials covering tools, features, and how-to guides.
FAQThis section offers answers to questions users may typically have.
Community ForumThe forum is all about email newsletters and covers a range of topics.
BlogShares insights and suggestions for how topics such as email marketing, marketing integration, and design.
Benchmark is great for businesses of all sizes and features advanced marketing tools that are well worth the prices of the paid plans. The free version is limited in features, it’s a great option for new entrepreneurs starting out and for small businesses. The paid plans offer features that are more suitable for advanced email marketing campaigns and tracking. The basic tools in the interface are easy to use and understand, and you can create email campaigns just minutes after first signing up. The more advanced capabilities may require assistance from the learning center or community available online or from a support representative available 24/7.