Benchmark Review

flag Grow your business with beautiful campaigns
  • Sophisticated yet simple to use email marketing features
  • Editable, customizable templates with unique designs
  • Intuitive drag-and-drop interface
  • Integrates seamlessly with over 300 apps
GOOD FOR
SMB's
Support
8 /10
Trial/Demo
30-Day free trial
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  • author: Darren Gordon
  • 16.07.18
  • Comments
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Rating

  • "Price"
    7 /10
  • "Features"
    8 /10
  • "Ease of USe"
    9 /10
  • "Help and Support"
    8 /10

Overview

Founded in 2004, Benchmark offers a set of email marketing tools with integration and automation features, targeting businesses of all sizes by providing an easy way to create, send, and track compelling campaigns and newsletters. The company has partnered with global brands including Google, Zendesk, Intel Security AT&T, and more.

Plans & Pricing

Benchmark offers 5 plans: Free, Medium, Large, Extra Large, and Massive.

Free plan

The Free plan allows users to send to up to 14,000 emails a month to 2,000 subscribers. It includes a very long list of features, including the drag and drop editor, responsive templates, signup forms, basic drip campaigns, RSS email campaigns, email delivery management, Google Analytics tracking, For small businesses, this is a great plan to manage your email marketing.

Paid plans

The other 4 paid plans not only differ in price based on the number of subscribers, but they also offer additional features including behavior-based email and list follow-up automation, website engagement automation, automated customer journey templates, cart abandonment automation, A/B testing, targeted emailing, data security pin, and master & submaster accounts, all in addition to the features available with the free plan.

Prices

Prices start at $13.99/month for unlimited emails and 600 subscribers and go up to $254.99/month for massive lists of 50,000 subscribers and unlimited emails a month.

The paid plans are considered costly compared to other email marketing tools, however, there are a number of advanced features that are very useful for email marketers. Also, the free plan is unlimited in duration, meaning you can use it forever, and it’s a great solution for small lists or to test out the system before committing to a subscription.

All of the plans are monthly, and the subscription is renewed automatically every month. The company does not offer refunds for purchased plans, which is why it is important to sign up for the free plan first and test everything out before upgrading.

Free
$0
Medium
$13.99
Large
$285.99
Extra Large
$659.99
Massive
$4,500.00

Features and Functionality

Drag and drop editor

Templates and email designs are edited in a drag-and-drop interface that is very intuitive and easy to understand. If you’ve ever used Wix, it works in a very similar way. Simply click the item you want to edit, and either drag it to a new location or use the editing tools to make changes. At any time, you can use the preview option to see how your email looks on a desktop or mobile screen.

Photo editor

Benchmark features a photo editor with simple but very useful features, especially if you don’t have Photoshop or design experience. You can crop and resize images, as well as add effects, adjust brightness, and add texts, frames, and stickers.

Professional templates

When creating an email, you can choose from multiple options of layout templates or fully designed templates. Benchmark has an email newsletter creation feature that addresses all the important parameters of a newsletter. There are easy-to-use newsletter templates and designs, you can test the speed of your newsletter, check for dead links, formatting for different email accounts, and personalization.

The designed email templates look very professional and are easily edited, and there are many different designs to choose from for any industry or holiday. All elements within a template can be edited, including the color schemes. You also have the option to create an email from scratch, or use the Code Editor to create an HTML email if you have coding experience. You’ll be able to view the design while you add the code.

Automation Pro

This is only available in the paid package, and it is an extremely useful set of marketing tools. With Automation Pro, you can send automated and personalized emails triggered by email and website engagement, such as shopping cart abandonment, when a user subscribes, if certain emails were opened or links were clicked, etc.

Apps and integrations

Benchmark can integrate with over 300 apps, including WordPress, Shopify, Salesforce, Zapier, Facebook, and more. You can view all of the apps and plugins available for download, and the possible integrations listed on their website.

Templates

Create customizable, responsive emails using a variety of available templates. The drag-and-drop feature makes creating blocks and arranging images a snap.

Ease of Use

When it comes to creating and editing emails, Benchmark’s interface is straightforward and easy to understand. There are some more complicated features that may require some time to get accustomed to. Luckily, there are webinars, video tutorials, and FAQs available on the site to explain how to use every feature.

Pros & Cons

  • Responsive templates
  • Easy editing interface
  • Advanced automation tools
  • A/B testing
  • Simple to use
  • There is a learning curve required for the more advanced features
  • No annual pre-paid packages available
  • Basic features

Customer support

A Benchmark support representative can be contacted via phone, email, or chat. Email and chat are available 24/7, and all support services are available in 9 different languages. There is also a learning center with FAQ, webinars, and video tutorials.

  • 24/7 Help & Support
    There are manuals, video tutorials, and a FAQ page to help out users. Webinars are available from pre-registration.
  • Phone Support
    There are phone numbers for calling internationally from the US, Switzerland, and the UK.
  • Live Online Chat
    This is available on the website 24/7.
  • Email
    Customer support can be reached via email simply by completing a web form.
  • Video Tutorials
    There is an extensive library of tutorials covering tools, features, and how-to guides.
  • FAQ
    This section offers answers to questions users may typically have.
  • Community Forum
    The forum is all about email newsletters and covers a range of topics.
  • Blog
    Shares insights and suggestions for how topics such as email marketing, marketing integration, and design.

Final Word

Benchmark is great for businesses of all sizes and features advanced marketing tools that are well worth the prices of the paid plans. The free version is limited in features, it’s a great option for new entrepreneurs starting out and for small businesses. The paid plans offer features that are more suitable for advanced email marketing campaigns and tracking. The basic tools in the interface are easy to use and understand, and you can create email campaigns just minutes after first signing up. The more advanced capabilities may require assistance from the learning center or community available online or from a support representative available 24/7.

Darren Gordon
author

Darren has been working in online marketing and sales for over 11 years. Based in NYC, Darren manages a sales development team and uses applications like CRM systems and email marketing tools every day to help his team succeed. With extensive digital marketing experience he understands how to measure user needs and behavior, and he uses this knowledge to bring in leads and nurture prospects.

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