- author: Daniel Ndukwu
vCita was founded in 2010 by Itzik Levy and Eran Utmazgin. Initially, it was a simple scheduling tool and has since expanded to include a full suite of business management tools such as payments, email marketing, a client portal, and more. It’s a robust platform that has a clear focus on small and medium sized businesses.
Plans & Pricing
vCita has multiple pricing plans that are divided based on features and team size. There’s a 14-day free trial anyone can access without a credit card. Whereas most email marketing software charges you for contacts, vCita charges based on the number of emails you send. Each packages has specific features and email sending limits. While browsing vCita’s pricing be sure to read each detail in order to choose the right plan for you.
Essentials costs $29/m ($19/m if billed annually). It has the core business management features but doesn’t include email or SMS marketing. If you’re looking for email marketing services you’ll need at least a business plan.
Business expands on the features of Essentials and costs $59/m ($45/m if billed annually). It comes with up to 2 user logins and email marketing functionality up to 5,000 recipients (that’s the total number of emails sent). In addition to one-off campaigns, you can set up automated campaigns, and get a monthly SMS credit of 250.
Platinum costs $99/m ($75/m if billed annually). It further expands the email automation campaigns by adding customization and increases the recipients limit to 10,000 and up to 5 users. You’ll also receive 500 monthly SMS credits and priority customer service.
Platinum 10 costs $139/m ($117/m if billed annually). It supports up to 10 users. It also increases the email marketing recipient limit to 20,000 and the SMS limit to 1,000. You’ll have up to 10 user logins and also receive priority customer service.
Platinum 20 costs $239/m ($196/m if billed annually). It supports up to 20 users. It has unlimited email sending but limits the SMS to 2,000. With this plan you’ll have a dedicated account manager for all of your customer and account support needs.
Features and Functionality
vCita offers a full suite of business tools which all integrate fully with its email marketing function. Below we focus on the specific features and functions of the email marketing software.
Lead capture widget
vCita customers can set up lead capture widgets in multiple places like their website and Facebook. From there, visitors can get a quick rundown of your service and book an appointment.
After someone has been added to your vCita CRM, you can segment them based on multiple criteria important to you. For example, initiate campaigns based on location, tags, status, or even interests.
vCita has the ability to initiate multichannel campaigns with SMS and email. Send out your email and follow up with SMS to stay top of mind and drive tangible revenue.
Finally, you can set and forget a series of automated campaigns for clients who fulfill specific criteria. For example, you can set up a campaign that helps onboard and indoctrinate new clients, increase the likelihood or repeat purchases, or even a birthday discount.
Analytics & Reporting
Track the success of your email campaigns with vCita’s analytics. Reports allow you to actively understand how your marketing campaigns are affecting your bottom line.
The tool comes with selection of pre-made templates which it refers to as announcements, and is constantly adding more. Although the templates do not allow for much customization, simple templates are perfect for quick email set up.
Ease of Use
vCita comes packed full of features but remains easy to use and understand the relevant parts of the tool. It’s possible to send your first campaign within an hour of signing up. If you’ve used a CRM or email marketing tool in the past you should feel right at home.
Pros & Cons
- Easy to get started with email marketing
- Offers multichannel marketing campaigns with SMS & email
- Focused selection of templates to choose from
- Integrates deeply with CRM for accurate targeting
- Impossible to customize templates beyond changing text & images
- Billing based on number of emails sent
vCita’s support team responds within a reasonable amount of time and is knowledgeable. With that being said, note that support options are limited based on the plan you choose. The higher the plan, the faster your response times and the level of service.
24/7 Help & SupportPhone support is available to customers on the Business plan or higher during normal business hours.
FAQIt has a FAQ and a detailed knowledge base.
Community ForumJoin the vCita Facebook group that serves as a help forum.
BlogIt also has a blog that focuses on client management and scheduling.
vCita is an established player when it comes to solutions tailored to service based businesses. It brings together a lot of key functions to help them book more clients and deliver a better overall experience.
As a part of its complete suite of business tools of scheduling, CRM, and payments, it includes an email marketing functionality. It’s billed based on the number of emails you send to your contacts and the included templates are tailored to different types of service based business and can’t be customized very much.
Apart from that, it has an automation function which gives you the ability to send relevant messages to your clients when they meet certain criteria. Taken together, it’s a robust business management tool. If you don’t need too much customization or advanced features with your email marketing then it’s worth checking out.