Pros & Cons
- Intuitive user interface
- Anti-spam provision to ensure high deliverability
- User access to all features regardless of package
- 30-day money back guarantee
- No set-up fee
- Credit card information required to access trial offer
- Same subscribers on different lists counted separately
- Pricey for small email lists
Plans & Pricing
AWeber offers five different packages ranging from $19/monthly to $149/month. While the pricing is determined by the number of subscribers, the best part about the package designs is that each one allows users access to all available features.
The features include unlimited emails, automation, segmenting, analytics, customer solutions, sign up forms, integrations, image hosting, educational resources, access to over 6,000 stock photos, and hundreds of email templates and newsletter templates.
The lowest priced package for $19/month is suitable for small businesses with up to 500 subscribers.
The next plan has a monthly fee of $29/month and can serve up to 2,500 subscribers.
Slightly larger businesses with up to 5,000 subscribers can choose the $49/month package.
If the figure rises to 10,000 subscribers there is a $69/month package option.
For up to 25,000 subscribers you will pay $149.
If your subscriber list exceeds 25,001, AWeber can provide you with a customized quote.
Subscribers have the option of paying monthly, quarterly, or annually. For beginners, there is a 30-day free trial period to assess its suitability for your business. AWeber offers great value for your money, granting access to all features and unlimited emails regardless of the package you choose. However, compared to some competitors, it is a bit costly.
AWeber has been a major player in the email marketing industry since 1998. Its main objective is to help businesses turn their passive website visitors and leads into long term clients. It does this by simplifying the email communication process via a host of features and an intuitive interface.
Features and Functionality
AWeber is unique in that it allows all users to access all of its robust features, no matter which plan you subscribe to. Below are some of our favorites:
Professional sign-up form widgets
AWeber has numerous professionally designed sign-up widgets that you can place on multiple pages of your website. Unlike most other forms, these are not full page forms, so it’s easy to fit them almost anywhere on your site.
A major bonus with this platform is that the email marketing opt-out button is easily accessible to subscribers. This places emphasis on the fact that subscription is voluntary, which makes users comfortable since they know they can opt out any time. The service also offers an “opt-down” option where subscribers who feel overwhelmed can choose a lighter frequency alternative and receive emails on their terms.
Drag-and-drop email campaign editor
The email campaign editor is easy to use and does not require you to be tech-savvy. It allows you to link your different campaigns so in order to send your prospects the most suitable one. It also makes it possible to time your moves with the “Wait” tab so that you do not overwhelm users with campaign messages or newsletters.
Sequential Auto-Response Follow Up
AWeber allows business owners to create standard email messages for follow up and to time their delivery appropriately. This makes it possible to develop your prospects’ interest in your company and products.
The whole point of email marketing is to generate positive results for your business. AWeber’s unique tracking feature lets you assess what is working and what is not with your campaigns. This makes it possible to implement changes and focus more attention on successful campaigns.
While almost all email marketing service providers make this claim, AWeber goes a step further to prove this capability. It offers analysis for outgoing content so as to reduce the chances that your email will end up in a spam folder. They provide result scores and enable users to verify the results.
Automate your marketing funnel
With this feature, you can create email automation flows with a drag-and-drop campaign editor. You can tag subscribers and trigger campaigns all based on the links your subscribers click and the emails they open. Use this tool to create personalized welcome emails, educational courses, lead nurturing campaigns, and more.
There are over 700 HTML email and newsletter templates to choose from, and they are all entirely customizable to suit your business needs. You can add images from the stock photos available or use your logo to personalize them. There are multiple designs, layouts, and color schemes to choose, and they are updated regularly to keep up with changing trends and reflect a modern appeal. Users who need a specific template and do not have the know-how or time to design it can get design services from AWeber’s design team.
Ease of Use
AWeber is designed for beginners, making it easy to use. The user interface is intuitive and does not have a steep learning curve. No prior knowledge of email marketing is required in order to navigate the dashboard and initiate campaigns. Simple, clear instructions get you through every step with ease.
Regardless of the package chosen, every user has access to several support features. You can send a ticket, make a toll-free call, send an email, or chat with live support representatives. These representatives are available from 4am to 8am EST from Monday to Friday and from 9am to 5pm EST over the weekends. The customer care team is friendly and has extensive knowledge of the product. The website has a vast knowledge base on its FAQ section. Users also have the option of learning through video tutorials and free live webinars hosted on the site.
24/7 Help & SupportAWeber has a knowledge base, video tutorials, a blog, and webinars
Phone SupportToll-free phone support is available from Monday-Saturday.
Live Online ChatLive customer solutions is available 4AM-8PM ET Mon-Fri and 9AM-5PM ET Sat-Sun.
Video TutorialsThese are available via their extensive library and provide instructions for many features and tools.
FAQNavigate to the Knowledge Base to find answers to most basic questions.
BlogThe blog delivers email marketing tips in general as well as shortcuts for using the platform.
AWeber is a great tool for startups and established businesses alike. It provides good value for the money and enables business owners to generate leads and follow up on prospects with ease.
The analytical tools provided with the service help you to tailor your approach for maximized marketing success. The design is intuitive and easy to use, ensuring you’ll be able to navigate the platform and achieve your email marketing tasks even with limited technical prowess.
Unlike most other providers, AWeber does not discriminate based on packages, users have access to all features, the only difference being the number of subscribers available in each plan.
Reports and analysis help business owners to assess the success of different approaches and focus their attention on the most efficient aspects of each campaign. Overall, AWeber is a great tool for forward-thinking business owners.