Guides & Tips

Upgrade your Cyber Monday Email Open Rate

Alicia Schneider 11/06/19 | | 5 Comments

You’ve done all the tough work of adding leads to your mailing list. You crafted a killer email that not only looks beautiful but gets your message across. You’ve sent the email off to everyone on your list but… no one opens them. Increasing your...

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How to Generate Leads With Email Marketing to Boost Revenues

Gabriel Nwatarali 10/22/19 | | 5 Comments

Lead generation is the practice of initiating consumer interest in your products and/or services. In other words, a lead is any person or organization that develops an interest in your offerings. Companies inevitably cease to exist without the constant attention of consumers. So knowing how...

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How to write cold sales emails that actually work

Daniel Ndukwu 08/14/19 | | 5 Comments

You have to be proactive if you want to get in front of the right people who can buy your product and services. That’s where cold sales come in. Cold sales is the process of reaching out to contacts who’ve had no prior contact with...

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New vs. Returning Customers: Which Is More Valuable?

Cedric Jackson 04/18/19 | | 5 Comments

Many people believe it’s more beneficial to focus their marketing efforts on acquiring new customers. While that might be true in some cases, overall, it’s typically more favorable to hold onto returning customers. To understand why, keep reading. New vs. Existing Customers With email and...

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Use Email Retargeting to Boost Sales

Cedric Jackson 02/18/19 | | 5 Comments

When it comes to viable SEO strategies, you want to become intimately familiar with email retargeting. When utilized correctly, retargeting emails is an excellent way to boost your sales. You should take advantage of this opportunity if your company is part of a highly competitive...

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Email Marketing for Small Business: Constant Contact vs Mailchimp

Cedric Jackson 01/22/19 | | 5 Comments

When smaller businesses compete against large corporations, implementing the right SEO strategies is critical. Although you have an abundance of options, do not believe the rumors that email marketing for small business is dead. In fact, this method of reaching your target audience is not...

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Every Business Needs Email Marketing Automation

Pavel Aramyan 12/20/18 | | 5 Comments

Email marketing automation allows businesses to automate routine tasks. It also allows them to focus on more notable aspects of their business while boosting customer engagement and increasing revenue. Email marketing is one of the top lead generation resources that online marketing brings to the...

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Tips for Your Holiday Email Marketing Campaign

Cedric Jackson 12/05/18 | | 5 Comments

Who doesn’t enjoy receiving greetings during the holiday season? When presented correctly, the messages in your holiday email marketing plan come across as personal. As a result, the targeted audience is more likely to open and read them. Instead of sending a holiday email message...

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Black Friday and Cyber Monday Emails That Convert

Cedric Jackson 11/04/18 | | 5 Comments

Read on to learn how to create, implement, and execute a successful Black Friday and Cyber Monday email campaign before the holidays begin. Then, use our comparison tool to see which email marketing service is best for your company. As published by CBS News, the...

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Ways To Ensure Your Emails Are Compliant

Darren Gordon 08/06/18 | | 5 Comments

According to Email Monday, for every one dollar spent on email marketing, you get a return on investment of 44$ (in the US). Add this to the viable prediction that the number of email users is expected to rise to 2.9 billion by the end...

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