Black Friday and Cyber Monday Emails That Convert

Cedric Jackson

Nov 04 2018

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Read on to learn how to create, implement, and execute a successful Black Friday and Cyber Monday email campaign before the holidays begin. Then, use our comparison tool to see which email marketing service is best for your company.

As published by CBS News, the National Retail Foundation (NRF) reported that roughly 69 percent of the 164 million people in the United States shopped on Black Friday and Cyber Monday in 2017. Of those, nearly 58 million consumers chose to do their shopping via the internet, 7 percent more people than who visited a brick-and-mortar retail store.

Practical eCommerce, a site dedicated to helping grow e-commerce businesses, stated that people spent an average of $49 per purchase at a physical retail store in 2017, compared with $82 online. You might ask what millions of people spending money during this special shopping period has to do with marketing. The answer is everything.

For a viable way to convert emails to sales, now is the time to gear up for 2018’s Black Friday and Cyber Monday. With a strategic email marketing tool, you can blast emails out to your targeted audience in time to grab shoppers’ attention and interest them in your products or services.

It all comes down to creating a successful Black Friday and Cyber Monday email campaign. You can benefit from the right email marketing tool anytime of the year. However, with Black Friday and Cyber Monday fast-approaching, now is the time to implement this tool.

Imagine having a Black Friday and Cyber Monday email marketing campaigns that work together to bolster your company’s sales. Instead of scrambling to capture your share of buyers, allow the tool to do the work. Once the holiday season passes, this tool will continue to draw consumers to your site.

Implementing a powerful tool

You could implement any number of tools, but not all provide the caliber of service required to generate sales. With the right tool, you will see an increase in not only visitors but also conversions. With a well-planned Black Friday email template, you can avoid costly mistakes made using traditional sales emails to generate leads.

So, what is the trick to creating Black Friday emails that accomplish what you want? You need to rely on a marketing service that specializes in email campaigns. Whether you use the service via an online platform or software, you gain the freedom to design a unique and captivating Black Friday and Cyber Monday marketing campaign that surpasses your expectations.

Regardless if your marketing strategy is geared toward holiday buyers, it is essential to focus on Cyber Monday email marketing. Many people believe that emails are no longer an effective method for targeting buyers and generating leads, which is 100 percent false. It is true that a lot of businesses now focus on social media, but that is just one of many strategies you should use.

With an innovative marketing tool, you will find that communication with your prospects and existing customers improves dramatically. A carefully crafted email campaign will help buyers view your business and you as an authority in your niche, which will increase the trust they have in your company.

Helpful tips

Here are some tips on how you can turn an ordinary Black Friday or Cyber Monday email into a message that grabs and holds your target audience’s attention.

Marketing service

The first thing you need to do is select a marketing service that is proven to work. Instead of wasting valuable time and resources, rely on a reputable company that does the legwork for you. In other words, you want to do business with a company that recommends the top services based on numerous factors. You see the marketing company’s name, cost or trial offer, details about what it provides, and the site’s overall rating. You can even read reviews from current customers. Regardless of the marketing company you select, you have the assurance that it is among the best.


Remember the phrase “carefully crafted email campaign?” A significant part of that is the content contained in the email. Saving money is one reason more people shop online during Black Friday and Cyber Monday than in person. Convenience is another reason. When creating the content for your Cyber Monday email, make sure you show consumers how they can save money by choosing your product or service over a competitor’s. Also, remind readers about the convenience of shopping online during an otherwise hectic weekend.

Special offers

When creating Black Friday and Cyber Monday campaigns, it is imperative to offer your target audience something unique. A 10 percent discount, buy-one-get-one-half-off, downloadable e-book, or other offers go a long way in prompting them to click through to your site as opposed to deleting your message.

Ask for a sale

You might think asking for a sale is too bold. However, in a highly competitive market, boldness works, especially for consumers who are on the fence. A little push will encourage them to visit your site and complete a purchase.

Set a time limit

When buyers feel they have limited time to finalize a sale, they are more likely to act. Excellent timing plays a critical role in converting emails to sales.

Follow up

Whether someone does not act on your Cyber Monday email or actually buys your product or service, a follow-up message is crucial. Non-buyers need to be reminded that the deal is still on the table, but they need to act quickly. For conversions, take a moment to thank them for choosing your company over another. In the last scenario, a follow-up email will help you build a loyal following well beyond Black Friday and Cyber Monday. An email marketing service, such as Constant Contact, will help you automate these follow ups, saving you time to focus on the campaign.

cyber monday email

Smart shoppers

Today’s shoppers are savvier than ever. They are always looking for superior quality at an affordable price. Keep that in mind when developing your Black Friday marketing campaign. Quality, value, and convenience are three things that will help convert a Cyber Monday email into a sale quickly. Send a powerful message that resonates with people who wait to buy gifts during this shopping period.

Make your Cyber Monday and Black Friday marketing campaign extraordinary for the 2018 season. Regardless if you craft emails using your creativity or you select an impressive Black Friday email template, by implementing the right marketing tool, you will see a substantial increase in conversions that takes your company to a new level of success.

Gain a better understanding of your customers’ behavior, boost brand awareness, and strengthen brand loyalty with the same effort. Instead of emails with a “sales pitch,” make them feel personal and authentic. Active Campaign is a great brand that helps personalize your emails based on your clients’ behavior.

Implement an email marketing service

Setting up an account with the best email marketing service only requires a few minutes of your time. Selecting the monthly plan that fits your needs and budget. Next, begin the process of developing a fantastic Cyber Monday and Black Friday marketing campaign.

You will also benefit from support whenever needed, day or night. By working with a trusted email software provider, you can have virtually anyone in your organization build a powerful campaign thanks to user-friendly interfaces. Also, you can take advantage of the campaign tracking tool, which provides key information as to whether your target audience is opening the emails, clicking through to your site, and making a purchase.

Build your business using Black Friday and Cyber Monday as your starting point. Regardless of the size of your company or your industry, a professional email campaign that has all the right elements gives your business a competitive edge.

Start your Black Friday and Cyber Monday email campaign today

Where do you go to find the best marketing service? Turn to the professionals at TOP5 Email Marketing. We research and rank the best services. All you need to do is choose the one that matches your campaign criteria. Whether you select SendinBlue, PinPointe, GetResponse, or an entirely different service, your emails will have an impact.

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